Welcome to Novium
Protection technology for the future
Novium is a brand new protection sourcing tool to help provide certainty for life’s events.
Developed by a team who have been providing protection technology for over 10 years we are here to make the process of sourcing protection efficient and allow you to deliver the best outcomes for your customers

What makes Novium different?
Designed to make the protection research process efficient
Developed by the team at Direct Life, part of the LSL Property Services group, who have over 25 years experience with intermediary protection sales. After spending time talking to advisers and looking at the wider market, we realised a brand-new approach with brand-new tech was needed. We then designed, built and launched Novium to the Primis network in August 2024 and the wider market in 2025.
We have taken a customer-first approach to design to help advisers manage customer expectations and provide the best possible advice.
Fast tailoring of quotes
Build a bundle of advice
Built with CRM integrations in mind
Unique approach to BMI quoting
Simple transfer from quoting on Novium to applying with the insurer
Intuitive and efficient
Features built for brokers
Novium is the perfect solution to help you focus on protection and keep up with rapid product changes and increasing regulation. It’s a sourcing system designed to be intuitive and improve efficiencies, both during the quoting process and when looking at a range of products to recommend to your customers. With a fast and modern design, you can sit with your customer and work through the screens together. It’s also completely free and can be fully integrated into your CRM.
Fast, Modern & Intuitive
Super-fast quotes in a modern, user-friendly experience
One Source of Truth
Remove the risk of incorrectly submitted information by using our two-way CRM integrations.
Reduced Manual Quoting
Our quote process is designed to be completed on one screen with easy changes to a sum assured or term, and inclusion of optional ‘add ons’ without having to leave the page.
Integrated Health & Lifestyle Quotes
We use a mixture of insurer-provided quotes and data intelligence to give a full panel result with BMI included, and nicotine use where available.
Novium – Free for every user
We want our goals to be aligned with yours and so do the insurers. We have worked together to keep Novium license free for all users.
All you have to do is complete your research and apply from Novium.
Frequently Asked Questions
Who are Novium?
Novium is built and managed by Direct Life & Pension Services Ltd part of the LSL Property Services PLC group
What does Novium do?
Novium provides protection technology to help financial advisers research and advise on protection products across the UK market.
Who can use Novium?
Novium is currently available to all Primis and TMA firms. If you are a directly authorised firm or part of another network who is interested in Novium then please contact us – novium@directlife.co.uk.